Your client’s basement may be scary, but your lead gen strategy is scarier.
Let’s fix that today.
Get more basement finishing and legal secondary suite leads across Ontario.
We help basement contractors across Ontario get more estimate requests, more full basement finishes, and more legal secondary suite projects using a simple mix of:
- Google Ads (homeowners searching for basement renovations and legal suites now)
- Facebook & Instagram (Meta) lead ads built from your finished basements
- A properly set up Google Business Profile
- Service pages and local content that rank in Google and AI search
Built for the biggest renovation trend in Ontario right now
Basements have gone from a nice-to-have to a financial decision. Homeowners are finishing them to add a rental suite that covers part of the mortgage, to house aging parents or adult kids, or to add square footage without moving in a market where moving costs a fortune. Ontario’s as-of-right rules for additional units, and refinancing rules that let homeowners borrow against the finished value to build a suite, have turned “someday” projects into this-year projects.
That is a great market with one problem: every homeowner researching it is also talking to two or three other contractors. We put you in front of them first and keep you there through a decision that can take weeks. Google Ads for the “basement renovation near me” and “legal basement apartment” searches, Meta ads built from your finished basements, a Google Business Profile that holds the local map spot, and service pages that answer the permit and ceiling-height questions homeowners ask before they call.
You get estimate requests with the project, the budget range and whether they want a suite already filled in. You focus on the quotes and the builds. We handle the marketing.
Basement services we build campaigns around
Tell us which projects you want more of and which municipalities you work in. We target the searches, the ads and the map to match.
- Basement finishing
- Legal secondary suites and basement apartments
- In-law and multigenerational suites
- Basement bathrooms and kitchenettes
- Egress windows and separate entrances
- Underpinning and basement lowering
- Waterproofing before finishing
- Framing, drywall and insulation
- Flooring and subfloor systems
- Home theatres, gyms and offices
- Basement renovations for resale
- Permit-ready designs and drawings
How We Get Local Leads For Your Ontario Trades Business
Our Local Lead Gen Process
01
We Research Your Company & Service Area
We work with you to understand what your company does best and how to say it clearly to homeowners. Then we look at your local competitors, the searches people run in your area, and where the quickest wins are, and build a lead plan around your revenue goals.
02
We Build Your Ads, Google Business Profile & Content
We set up and manage your Google and Meta campaigns for every municipality you work in, aimed at full finishes and legal suites rather than one-room jobs. We get your Google Business Profile properly filled out and active, and write the service pages and local content (permits, ceiling heights, suite rules) that keep bringing in leads even when the ads are paused.
03
We Report Back To You
Every month you get a plain-language update: how many leads came in, what each one cost, and where they came from. We use that to tighten the targeting, cut wasted spend, and move budget toward what is actually booking projects.
Why Use Us to Get You More Basement Leads?
A basement is a $40,000-plus decision that homeowners research for weeks. Everything we do is built to make sure you are the contractor they remember when they are ready.
01
Basements only
Full finishes, legal suites, in-law suites, egress and underpinning. Campaigns tuned for basement projects, not generic home improvement.
02
Real estimates, not clicks
Requests that tell you the project, the budget range and whether they want a rental suite. We measure leads and cost per lead, nothing else.
03
Flat fee
One monthly fee for the management. Your ad spend goes straight to Google and Meta. No markups, no per-lead games.
04
Ontario targeting
Century homes that need underpinning, 1990s subdivisions with eight-foot ceilings, municipalities that allow suites and ones that make it hard. Your ads run where your jobs are.
05
You keep everything
Ad accounts, tracking, Google Business Profile and content stay in your name. If we ever part ways, it all stays with you.
Simple Basement Leads Without The Marketing Jargon
You do not need another dashboard or a pile of marketing buzzwords. You need a steady line of homeowners who have decided to finish the basement and are choosing who to hire. We run the ads, build the content, watch what is working, cut what is wasting money, and send you clear updates so you always know how many leads came in, what they cost, and where they came from. You stay focused on the estimates and the builds while we keep the lead tap turned on in the background.
Ready to Get More Basement Leads In Ontario?
Tell us a bit about your business and the municipalities you work in, and we’ll show you what a realistic basement lead plan looks like for your area.
❞
Our company was able to generate a good chunk of new leads thanks to their package.
Tall Timbers Renovation
Goderich, Ontario
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They took care of all the backend set-up matters for us so we could focus on our business.
SIX70 Contracting
Fergus, Ontario
❞
Jordan has been phenomenal in creating our advertisements.
Rosalia Ferrara
Eclipse Automation
Our FAQs
How long is your contract?
Month to month. You can leave anytime with no strings attached. We don’t lock clients in, and we don’t expect you to keep paying through the slow season just because the calendar says so.
How does your billing work?
One flat monthly fee covers running your Google and Meta ads, setting up your Google Business Profile, writing your content and handling the tech. Your ad budget is paid directly to Google or Meta, so you always see exactly what goes to ads and what goes to us.
Do you have a minimum ad budget?
Yes. Our minimum ad budget is $1,000 CAD per month. Custom budgets can be arranged in certain industries.
Can you make my ads too?
Yes. Every package includes ad copy and image ads built from your own job photos. Short video ads are an optional add-on with a flat per-ad price, and you keep full rights to reuse them on social media or anywhere else.
What exactly do you do?
We help trades businesses (roofing, HVAC, plumbing, painting, renovations and more) get quote requests from local homeowners using Google Ads, Meta ads, a properly set up Google Business Profile and content that ranks. We handle strategy, setup, targeting, copy, tracking and ongoing optimization. You focus on answering the phone and closing the jobs.
Who pays for the ads?
The ad platforms bill your credit card directly. That way you see exactly how much is going into ads versus our fee.
Do I own the accounts and content?
Yes. Everything is built in your name: ad accounts, Google Business Profile, tracking and content. If we ever part ways, it all stays with you.
Ready to get more jobs?
Tell us about your business and we’ll reply within one working day with an honest take on whether we’re a fit.